Uzair Shakeel Raj
Growth Operator · Karachi · International

Not a
freelancer.
An operator.

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Meta AdsBrand StrategyFull-FunnelGoogle AdsB2B Lead GenRestaurant MarketingEcommerceMulti-Country CampaignsSocial MediaGTM StrategyCreative & Build
Meta AdsBrand StrategyFull-FunnelGoogle AdsB2B Lead GenRestaurant MarketingEcommerceMulti-Country CampaignsSocial MediaGTM StrategyCreative & Build
[01]

Think like an owner.
Execute like a marketer.

Most marketing hires understand tactics. I understand businesses. The difference shows in how problems get framed — and how results get delivered.

I've sat at the same table as revenue targets and headcount decisions. At The Oxy Group, I managed PKR 60M in annual B2B revenue and led expansion into Africa, the Middle East, South Asia, and Turkey. At Avenue Michigan Digital — the agency I co-founded — we grew revenue 50% in four months.

Behind every engagement is a full-scale team: designers, editors, developers, and deployment specialists. Clients get agency infrastructure at a rate that makes sense.

Uzair playing guitar

When I'm not building campaigns, I'm writing music and playing guitar — which is probably why I think about brand storytelling the way I do.

01Mujhe to Sab Chahiye
02Laut Aa
03Zara
50%Agency Growth
in 4 Months
60MPKR Annual
B2B Revenue
25%Lead Conv.
Lift
22+Brands
Worked With
Based InKarachi, Pakistan
AgencyAvenue Michigan Digital
MarketsUS · UK · ME · South Asia
StatusOpen to Engagements
Full-Scale Team Capabilities
Design Video Editing Web Dev Deployment App Dev Content
[02]

What gets built together.

01Paid Media
+

Multi-country campaign management built around real business outcomes. I've run Meta campaigns across 7 countries simultaneously and scaled Google Ads for B2B export businesses securing procurement contracts.

  • Meta Ads (FB + IG)
  • Google Ads (Search, Shopping, PMax)
  • Multi-Country Campaign Management
  • Retargeting Funnels
  • A/B Testing + ROAS Optimization
02Brand Strategy
+

From zero-to-one brand builds to repositioning businesses in new markets. Restaurant launches, fashion retail positioning, and B2B export brand strategy across three continents.

  • Brand Positioning + Messaging
  • Visual Identity Direction
  • GTM + Launch Strategy
  • PR Strategy
  • F&B Marketing
03Full-Funnel Marketing
+

End-to-end growth strategy covering acquisition, nurture, and retention. CRM implementation, lead conversion optimization, and content that works at every stage.

  • Funnel Architecture
  • CRM Setup + Lead Conversion
  • Social Media Management
  • Content Strategy + Calendars
  • Influencer + UGC Marketing
04Creative & Build
+

A full-scale production and development team behind every project — not subcontracted strangers, but a coordinated team that has built campaigns, products, and platforms together.

  • Design + Art Direction
  • Video Production + Editing
  • Web Development + Deployment
  • App Development
[03]

22 brands. 8 industries.

Hover to see what was done

Barcode

Fashion · Retail

Brand Strategy · Performance Marketing

Oxy Traders

B2B · Trading

Meta Ads · Multi-Country Lead Gen

LAREE ADDA

F&B · New Jersey

Full-Funnel · Delivery Platforms

Solar CNTRL

Solar · China

B2B PPC · Export Strategy

Wear Mumtaz

Fashion · UAE

Ecommerce · Social Strategy

Chaye Korner

F&B · Chicago

Brand Launch · PR Strategy

Recovery Room

Health · UK

Digital Marketing

MaxGreen Solar

Solar · Energy

Marketing Strategy

Shop399

Fashion · Retail

Brand + Ecommerce

Jennifer Cosmetic

Beauty · Dubai

Digital Marketing

Jawad Khan RE

Real Estate · USA

Meta Ads · Personal Brand

Rijas Builders

Real Estate

Marketing Strategy

Gateway 31

Real Estate

Marketing Strategy

Aman Capital

Finance

Brand + Strategy

App in Snap

Tech · Apps

GTM · Digital Marketing

Logos Factory

Creative · USA

Business Development

K&M Traders

B2B · Trading

Marketing Strategy

Barkati Clothing

Fashion

Brand + Social Media

ZELIG

Fashion

Brand Strategy

Culligan

Water

Digital Marketing

Change Reactor

Social Impact · Canada

Marketing Strategy

PEI

Manufacturing · Export

B2B Marketing · USA Export
[04]

Four problems. Four results.

B2B Growth · Multi-Market · Pakistan

Oxy Traders

Head of Business Development at The Oxy Group. Managed the full operation — marketing, sales, logistics, and international expansion. Ran Meta campaigns generating leads across 7 countries and implemented CRM systems that restructured how the team converted clients.

60MPKR Annual
B2B Revenue
7Countries
Active
25%Lead Conv.
Lift
Meta AdsB2B Lead GenCRMMarket Expansion
Oxy Traders
United Kingdom · United States
Saudi Arabia · Iraq
South Africa · Sri Lanka · Turkey
F&B · Restaurant Growth · Jersey City, NJ

LAREE ADDA

Rebuilt the digital presence of a Jersey City restaurant from the ground up. Website overhaul, full delivery platform onboarding — Grubhub, DoorDash, Uber Eats, EZ Caters, Cater Cow — paired with Meta Ads and influencer marketing. Structural revenue increase, not a spike.

40%Monthly Revenue
Growth
Meta AdsInfluencerDelivery PlatformsWeb Optimization
LAREE ADDA
B2B Export · Solar Energy · China → Africa

Solar CNTRL

Built the entire B2B PPC and full-funnel strategy for a Chinese solar company targeting South African procurement buyers. Messaging engineered for deal size, not volume. Every click had to count.

22Contracts Secured
in 3 Months
B2B PPCFull-FunnelExport MarketingProcurement
Solar CNTRL
Fashion · Retail Brand Strategy · Pakistan

Barcode Garments

Nine retail outlets with a brand that was present but not positioned. Rebuilt the brand identity, restructured campaigns, and executed targeted acquisition across channels. Hit the brand's highest sales performance in its entire history.

9Retail
Outlets
#1Lifetime
Sales Record
Brand StrategyPerformance MarketingRetailEcommerce
Barcode Garments
[05]

What clients say.

"

22 contracts in 3 months. honestly just let the results speak.

Fiona

Solar CNTRL

"

uzair wasn't just running ads for us, he was basically managing our whole growth operation. leads coming in from uk, gulf, south africa — all qualified, all relevant. the CRM he set up completely changed how our sales team works. someone who actually understands the business, not just the marketing side of it.

Abdul Samad

Oxy Traders

"

finding someone who gets modest fashion AND the uae market is not easy. uzair got the positioning right from day one, content felt very on-brand, and the ecommerce strategy was actually built for where we wanted to go — not just where we were.

Nida

Wear Mumtaz

[06]

A word from my mentor.

Fatir Siddiqui

Fatir Siddiqui

Co-Founder, Avenue Michigan Digital

Award-winning digital strategist and former CTO with over a decade of experience leading global brand transformations. Has delivered 94x ROAS, 145M+ organic video views, and worked with L'Oréal, Oreo, and Coach. Gold Effie recipient.

fatirs.com ↗
"

Uzair is one of those rare people who doesn't need to be told how to think — he already does. When we built Avenue Michigan Digital together, I saw firsthand how he approaches a client's business: with the instincts of an operator, not the checklist of a marketer. He's the kind of talent that takes a decade to find.

I've spent over a decade working with global brands and large marketing teams. Uzair stands out not because of his age, but because of how he reasons about growth. He understands the full picture — strategy, execution, and the business logic underneath it all. If you're looking for someone who will treat your brand like their own, you've found him.

Let's build something

Ready to grow?

One conversation is enough to know if there's a fit. No decks, no pitches.